Press Area

PRESS & MEDIA AREA
BOTTEGA TIFERNATE: THE MANUAL REBIRTH OF THE MASTERPIECE
The art of Pictografia®: between historical research, matter, and artisanal wisdom.

1. INSTITUTIONAL TITLE
BOTTEGA TIFERNATE: THE MANUAL REBIRTH OF THE MASTERPIECE

2. WELCOME AND PHILOSOPHY
Welcome to the Bottega Tifernate press room. Here you can discover the creative universe of Stefano and Francesca Lazzari: an atelier where Renaissance tradition dialogues with philological precision.

The founders' philosophy is based on a precise balance: technology (Pictografia®) represents only 5% of the process—an essential tool to guarantee the fidelity of the design. The remaining 95% is entrusted exclusively to manual craftsmanship: from the manual application of lime and river sand plasters, to the grinding of natural pigments in a mortar, through to burin engraving and the application of 24kt gold leaf. We create "new works in an ancient spirit."

3. DOWNLOAD PRESS KIT (MAY 2026)
We have prepared a complete information package to facilitate the work of journalists, editors, and researchers. The Press Kit includes the institutional press release, detailed captions, official logos, and a selection of high-resolution images.
DOWNLOAD COMPLETE PRESS KIT - ZIP 165MB 
Special Note: The kit includes the iconic image of Pope Francis touching the Salus Populi Romani icon created by the Bottega—a spontaneous gesture that recognizes the extraordinary tactile and spiritual quality of our work.

If you require specific images of works not included in the kit (e.g., Impressionists, 19th-century works, or details of specific masterpieces by Leonardo, Raphael, or Michelangelo), please send a request to: press@bottegatifernate.com.

4. ICONOGRAPHIC CONTENTS (PRESS KIT STRUCTURE)
To facilitate the storytelling, the material in the kit is organized into five thematic folders:
• 01. Major Institutional Projects: Includes the historic photo of Pope Francis with the Salus Populi Romani, works for the Roman Rota Tribunal (Vatican), the Château d'Amboise, and the Porziuncola in Assisi.
• 02. Interior Design & Bespoke: "Total Look" solutions for period residences, luxury hotels, and on-site consultancy.
• 03. Cinema & Media: Collaborations with Sky and international productions for the dissemination of art.
• 04. Matter and Technique: The "secret" of the workshop: manual plaster preparation, pigment grinding, and the specialized work of our artists.
• 05. Logos and Founders: Official Bottega Tifernate logos and photographic portraits of the co-founders, Stefano and Francesca Lazzari.

5. INTERVIEWS AND STUDIO VISITS
Stefano and Francesca Lazzari, along with the Bottega Tifernate team, are available to the press for interviews, technical insights into the Pictografia® technique, or to welcome journalists and TV crews to our workshop in Città di Castello (PG), Italy, for dedicated visits and press tours.

6. MEDIA CONTACTS
Bottega Tifernate Press Office
Via C. Treves, 14 - 06012 Città di Castello (PG) - Italy
Email: press@bottegatifernate.com
Phone: +39 075 8511651
WhatsApp Media: +39 389 8554462
Website: www.bottegatifernate.it

7. LEGAL NOTES
All materials in the Press Kit are the property of Bottega Tifernate. Use is free exclusively for editorial purposes (press articles, online outlets, reviews, news). It is mandatory to cite the source and copyright: © Bottega Tifernate.

Last updated: May 5, 2026